JustGiving
As a Head of UX at JustGiving, I built and managed a team of 7 User Researchers and Designers. I shaped the team’s vision to drive cohesiveness, transparency and collaboration. Dividing the product design work into threads that match the user lifecycle helped us unify experiences and move towards ONE JustGiving language that matched users expectations.
Responsibilities
I worked closely with Product Management and Engineering Leadership to implement our Product Strategy. My role involved planning, overseeing our Design System, supporting professional development, and offering one-on-one coaching. I also regularly led company-wide workshops for group brainstorming, making strategic decisions, and setting our vision.
The way to raise money for a good cause got easier, takes just under 3mins.
In my early days at JustGiving, I redesigned our Crowdfunding Page creation and donation processes to follow a consistent set of design patterns and an evolved Design system. I introduced team-collaboration by running cross-discipline Design Sprints and worked with our Senior Researchers in the team to run User Testing and optimise the designs.
The introduction of a new Crowdfunding Page Creation flow doubled the conversion rates of people creating unique new pages.
‘The coach’ part of the project was helping the business increase the Activation rates of pages as it was offering to users the level of reassurance and guidance they needed to get started. I created this prototype to showcase the concept to Product Owners and Stakeholders.
Prior to the final product design I’ve run an experiment along with the Development and Analytics team to prove that when users knew the number of views on their page then they were more probable to share their page. More shares meant greater Page Value.